Instagram

Instagram – A surprising way to build your brand!

Instagram has showcased tremendous growth in the recent past. In fact, the community reached up to 400 million users last year.

Despite an impressive growth, some business owners are still not convinced with its marketing potential.

We've seen it work, so it’s time to get into action. Here are four ways Instagram can help build your brand.

1) Build a good Instagram following

One of the major issues that some marketers have with Instagram is that they don’t know how to get a good following. True, because without followers, how can it possibly be an effective marketing channel?

But based on our experience growing your following is not as complicated as it seems to be. There’s one tactic that will help quickly grow Instagram following to 10,000 in a couple of weeks. All you need to do is partner with other Instagram accounts.

To begin with, look for popular Instagram accounts that your target audience is interested in. Once that is done, you can partner with them. This is called “shout-outs,” you can either opt for paid or unpaid option. 

2) Convert your followers into subscribers.

Email marketing is vital for a growing business. A company’s email list comprises of its customers. These are the people who will be interested in your products and services.

Instagram converts around 15,000–30,000 followers into subscribers every month, depending on the promotions a company does.

However, with the limitations that Instagram enforces, you must be wondering how this is possible. This is because; Instagram does not allow links while describing photos.

A well-crafted bio comes into picture here.

Organizations understand the fact that it’s difficult to make followers click the links placed on their bios because this usually results in junk. Break the norm and write your bios like Tweets that are packed with useful intention.

There’s a small secret: Within your bio, ensure that you use specific call-to-action and a URL that helps get traffic to your website.

3) Create content that people would love to share.
 An Instagram marketing strategy is to include useful and understandable content that drives the readers to share and communicate with the brand. In short, a good Instagram post can be brought down to a formula – engaging text and beautiful imagery. With these two ingredients, you will be able to create great content. 

4) Build a community of highly engaging followers.

Engagement can be developed in different forms. This includes followers commenting and sharing your content, interacting, tagging their friends and clicking on your calls-to-action. So how do you build a community of engaging followers on Instagram?

•    Post when people see your content

•    Post engaging content

•    Give prompt reply

Instagram is one social platform which has tremendous potential. If this platform is used strategically, it can prove to be a significant contributor towards building your brand. 

Have you ever tried these tips before? If yes, then share your inputs so that fellow readers could benefit from the same.