Instagram

Instagram – A surprising way to build your brand!

Instagram has showcased tremendous growth in the recent past. In fact, the community reached up to 400 million users last year.

Despite an impressive growth, some business owners are still not convinced with its marketing potential.

We've seen it work, so it’s time to get into action. Here are four ways Instagram can help build your brand.

1) Build a good Instagram following

One of the major issues that some marketers have with Instagram is that they don’t know how to get a good following. True, because without followers, how can it possibly be an effective marketing channel?

But based on our experience growing your following is not as complicated as it seems to be. There’s one tactic that will help quickly grow Instagram following to 10,000 in a couple of weeks. All you need to do is partner with other Instagram accounts.

To begin with, look for popular Instagram accounts that your target audience is interested in. Once that is done, you can partner with them. This is called “shout-outs,” you can either opt for paid or unpaid option. 

2) Convert your followers into subscribers.

Email marketing is vital for a growing business. A company’s email list comprises of its customers. These are the people who will be interested in your products and services.

Instagram converts around 15,000–30,000 followers into subscribers every month, depending on the promotions a company does.

However, with the limitations that Instagram enforces, you must be wondering how this is possible. This is because; Instagram does not allow links while describing photos.

A well-crafted bio comes into picture here.

Organizations understand the fact that it’s difficult to make followers click the links placed on their bios because this usually results in junk. Break the norm and write your bios like Tweets that are packed with useful intention.

There’s a small secret: Within your bio, ensure that you use specific call-to-action and a URL that helps get traffic to your website.

3) Create content that people would love to share.
 An Instagram marketing strategy is to include useful and understandable content that drives the readers to share and communicate with the brand. In short, a good Instagram post can be brought down to a formula – engaging text and beautiful imagery. With these two ingredients, you will be able to create great content. 

4) Build a community of highly engaging followers.

Engagement can be developed in different forms. This includes followers commenting and sharing your content, interacting, tagging their friends and clicking on your calls-to-action. So how do you build a community of engaging followers on Instagram?

•    Post when people see your content

•    Post engaging content

•    Give prompt reply

Instagram is one social platform which has tremendous potential. If this platform is used strategically, it can prove to be a significant contributor towards building your brand. 

Have you ever tried these tips before? If yes, then share your inputs so that fellow readers could benefit from the same.

The Taste Of India - AMUL

The Taste Of India

When we here these words the only work that triggers our mind is “AMUL – The Taste Of India.”

What goes into making these brands so popular so well known that they become a house hold name? Since past 50 years Amul has been ruling the Indian market in a number of product lines. This goes without saying that they offer quality products, but to fight competition and withstand the same is a crucial task. For this, one requires a strong branding strategy. Let’s review their branding moves, and get inspired a little. 

Amul’s advertising campaign is running since past 50 years. The highlights of their ad’s have been:

• Amul ads talk about India. They portray stories that the common man can relate to.
• Their brand ambassador has always been a cute little girl in polka dot dress.
• This master piece campaign was created by Sylvester daCunha and Eustace Fernandes.
• This campaign is so well executed that it made its place in the Guinness Book of World record. 

Having excellent products and a good market share is not sufficient. In today’s world of having and maintaining a good PR is also equally important. Amul has been doing it effectively. The below template will give a clear picture. 

The noticeable part in Amul’s branding strategy is well segregated. 

·         Attributes – Amul offers healthy products

·         Values – Amul offers the taste of India

·         Benefits – Our products offer high energy

·         Culture – Amul empowers rural India

·         User – Amul’s target audience is the youth

·         Personality – It projects the personality of “Amul Girl.” 

Branding Components that helps Amul stand ahead race 

·         “Zara se hasi dulaar zara sa – Amul the taste of India” This is the only component Amul believes and propagates, as well.

·         Amul has never named their products with different names. Its always Amul cheese, Amul Ice-cream, Amul milk. This enabled easy recognition of their products.

·         They also ensured that their packing remained same so that the cognition process in the minds of the customers does not get affected.

·         Amul never promises anything that it can’t deliver. No false promises, no false publicity.

A brand does not emerge by itself. There goes a lot of strategy in planning and developing its existence. Remember creating a brand is easy, but the key lies in maintaining its level in the minds of the customer. This was just a glimpse that we tried to give so that our readers understand the science behind branding.