Budget friendly ways to build your brand

You have an excellent product range, a great idea, interesting website and even some funding. So what? This will not fetch your business anything until people are talking, buzzing and sharing stories about you. If no one heard the tree falling in the forest, how will anyone know about the very existence of the tree - and why would anyone even care?

This is the usual case with the startup companies because publicity typically comes last in their expenditure list. However, with tremendous competition for attention and coverage, publicity does play a major role in connecting dots. Smart strategies help, but company’s profile does play a major role. This in turn, attracts advertisers, consumers, investors and, partners.

Reality Check: Companies which consider public relations as the lead horse will cross the boundary before anyone else. However, if you’re bootstrapped and do not wish to spend on a PR firm, then it is wise to hire an in-house communications specialist, who can kick-start the drumbeat with the help of excellent social media marketing and press coverage buzz.

So what best can you do to attract the media and the customers especially when you have a limited budget?
Understand your elevator pitch: "Tell your story", ensure that your presentation to the media, customers and the investors is interesting. It is observed that behind the scenes stories are more captivating than the than the actual pitching strategy. 
Leverage your contacts : It’s indeed a small world where you can make best use of your contacts to get business. Don’t be shy to ask for references because you never know what clicks for you.
Use social media : We are lucky to be in this era wherein connection and relations are just a click away. And believe me so is business. Ensure smart moves on social media platforms and believe us there is huge business happening on these sites.
Do your research : Never go for pitch in without knowing about the opposite party. Understand their recent business, interests and then offer what the company is looking for. This will ensure prompt and smart move.

Building a communication strategy for the business is as crucial as building a business plan. Understand that every business must have a communications strategy, and a few PR activities to stay in the limelight. Make best use of social media, PR and contacts to grow and excel.