Does design play a crucial role in product packaging?

Packaging designs plays a major role in the marketing mix because companies do understand that a good packaging helps augment sales. Don’t you get carried away by attractive bottles of wine when compared to that of a plain Jane design? Certainly yes!!

Don’t forget that packaging is consumer's first point of contact with you and your product. Hence, an attractive and a spiffy package will force people to try a new product line which they never did before. Your package design plays a significant role in either launching or re-launching your product. However, there are a number of things that one has to consider before designing a package because the design has to function. Apart from attracting people, your packaging should also protect the product inside it, should facilitate easy storage and distribution, and give required information about the product to attract customers.

Remember that the cover needs to be captivating to sell what’s inside it. The following are a few important questions that one needs to address before finalizing a package design:

1 – How will your packaging represent your brand?

Your brand’s personality is conveyed through fonts, colors, and textures that are used on the packaging. An appealing design combines all these elements and conveys your brand’s story. On the contrary, an excellent design goes a step further. It considers the shape of the product and ensures that it stands out with a unique outline.

2 – How is your product priced?

Your packaging also plays a significant role in deciding the price. If you wish to position your product as the cream of the slot, then the packaging can be high-end. Understand the fact that you can increase the perceived value of your product by offering the same in a good cover.

 3 – What materials will be used?

How durable should the packaging be to ensure that the product inside it remains fresh or safe till it reaches the end user? This aspect plays a crucial role because the design also depends on the kind of fabric on which it will get imprinted. For example, certain colors and designs will look on plastic packaging, but may not appeal on glass. Hence, the designer must design logos, prints and other designs keeping in mind the above mentioned points.

The nutshell is: “Yes, designs on your packaging plays a significant role when it comes to marketing your product.” Hence, opt for good and appealing designs to grab and retain customers.